Tuesday, January 11, 2011

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Typography is what language looks like

What is typography? according to the most common dictionaries typography is the technology to produce printed text using arrays composed of movable or relief of cliches inked. By extension, it also indicates the factory where such activity is explicated, and the craft or industrial related.

printing activity unfolds in the performance of various operations, such as:
  • The design of typefaces,
  • The layout of the characters on the page (forming typographic)
  • The printed media (paper, Cato, silk, satin, parchment, plastic, metal)
  • The packaging of printed media in size and as final use: sheets, blocks, books, calendars, posters, etc..
These tasks require non-trivial and choices that can be very demanding in terms of aesthetics, content, enough to justify the term of art of printing.
But the explanation that best explains the term Anglo-Saxon printing is that the word "Typography is anything that revolves around the typefaces: the design of the glyphs, the anatomy of letter forms, rules tipometriche measurements from the kerning, the composition rules to the digitization of font. Being
printer then, is not just a job, but a real art.
In this regard, the video won the audience award at the Motion Graphics VFS Vancouver Film School, where he discusses a lesson Publishing.




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