2007 saw the protagonist as the fiftieth anniversary of the creation of the Helvetica font, the best-known and typeface. Worthily to celebrate the luck of the Helvetica font has released the film that traces the history and fortune. Created in 1957 from an idea of \u200b\u200bMax Miedinger Haas foundry in Switzerland took the first name of Neue Haas Grotesk and then became officially Helvetica.
fact, the director Eduard Hoffmann commissioned Miedinger Haas, a former employee and freelance designer, to design a set of sans serif fonts to add to their line. The result was first called Neue Haas Grotesk, but the name was later changed to Helvetica (derived from Helvetia, the Roman name for Switzerland), when the German companies Stempel and , introduced on the market Linotype Font in 1961.
Introduced in the midst of revolutionary wave in the field of lettering, the popularity of the Swiss character was soon breach the advertising agencies that sold this new design style to their clients, Helvetica quickly appeared in corporate logos as well, the signage for transportation systems in the prints' art and countless other fields of communication.
The inclusion, in 1984, the Macintosh system font confirmed its acceptance even in digital graphics.
The inclusion, in 1984, the Macintosh system font confirmed its acceptance even in digital graphics.
Helvetica is an independent film, a documentary film about typography, graphic design and global visual culture.
Show proliferation of a set of characters (celebrating the fiftieth birthday in 2007) as part of a larger conversion of communication styles.
The film is an exploration and at the same time a discussion with the designers of communication about their work, the creative process and aesthetic choices dettanti using a font, rather than a style.
The documentary, independently produced, directed and produced by now Gary Hustwit has the ambition of presenting to the general public, not only designers, history and the cultural, psychological and aesthetic character of a million people are facing around the world, several times a day.
Interviewees in Helvetica include some of the most distinguished and most innovative in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, APFEL, Pierre Miedinger, Bruno Steinert, Otmar Hoefer, Rick Poynor, Lars Muller and many others.
Therefore, the only advice I can give you is: Enjoy this wonderful movie!
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